49+ The Jester Brand Archetype Images. It wants to lighten up the world of the customer so that people have a really great time. Who doesn't like to have fun?!

The Jester Brand Archetype - Entrepreneurist from www.entrepreneurist.com

Brand loyalty isn't created by a product or service; Humor, silliness, even nonsense are all in a what archetype is your brand? Their marketing techniques are often fun, silly and over the top.

The outcome rarely matters to the jester and in some cases, they may become a bit of the devil's advocate in the interest of spicing things up a little bit.

There's no life without humour. They are usually expressed in the entertainment industry. This blog post features the 11th brand archetype in the series, which explores how brands use literary archetypes to stand out and be remembered. Brand archetypes are a very powerful tool to help you understand where you fit into the market and all successful brands are built on these ideas.